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Push notification marketing can be used to deliver A call to action (CTA) that will entice your customers to take action. A few ways to use them include:
If you’re offering a special promotion, spotlight it through push notifications as well as email and SMS marketing, tailoring your channel delivery format to the channels each user is most likely to respond to, based on past interactions.
By segmenting your audience based on their consumer preferences, purchase history, and behavioral data, you’ll be able to promote highly personalized offers that they’re more likely to connect with.
If a customer abandons a shopping cart, you can use a push notification to encourage them to return to the site or app and make a purchase, potentially offering a special promo code to sweeten the deal.
Use push notifications to promote your content marketing efforts. Rather than making a sales pitch, this strategy can engage them with informative and entertaining content about the topics that they care about, helping customers gain trust in your brand.
Push notification marketing can serve as a powerful part of your cross-channel marketing strategy. Using a cross-channel marketing platform like Iterable, you can set up highly personalized, sequenced messages to engage with your customers across all of their devices and channels, incorporating email, SMS, push, in-app, web push, direct mail and social retargeting.
By setting up workflows that trigger push notifications and other types of messages based on the user’s interests and behavior, you can deliver relevant content that’s designed to meet them at the point where they’re most likely to engage with you.
By incorporating push notification marketing into your marketing mix, you’ll be able to reach your audience through a channel that’s optimized for maximum customer engagement and high click-through rates. Combine push notification marketing with the other channels your audiences use to develop an integrated, cohesive messaging approach that will reach your audience at the right time and place, no matter how they prefer to engage with your brand.
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